Search Engine Optimization
Master the Search Rankings
SEO Course Overview
Discover the technical and content-driven strategies required to rank websites at the top of search engines. This intensive course at Radiance Training Institute (RTI) provides the skills to optimize platforms, perform deep keyword research, and analyze performance to drive sustainable digital impact.
Keyword Research
Master short-tail, long-tail, and LSI keywords using industry-standard tools.
Technical & On-Page
Optimize meta tags, URL structures, XML sitemaps, and site security.
Off-Page & Local
Secure high-authority backlinks and optimize local business profiles via Google My Business.
Course Specifications
- Duration: 3-4 Months
- Mode: Physical / Online / Blended
- Requirement: KCSE Certificate & Computer Literacy
- Award: Certificate in SEO
Investment
| Item | Amount (KES) |
|---|---|
| Admission Fee | 500 |
| Tuition Fee (Per Module) | 9,000 |
| Graduation Fee | 5,500 |
* Payments strictly to Kingdom Bank via Paybill 529914.
12-Week Curriculum
- Week 1-2: Intro to SEO, SERPs, and Keyword Research
- Week 3-4: On-Page SEO (Meta tags, URLs, & Mobile SEO)
- Week 5-6: Technical SEO, XML Sitemaps, & Structured Data
- Week 7-8: Off-Page Strategies, Backlinks, & Local SEO
- Week 9-10: Analytics (Google Search Console) & Content Marketing
- Week 11-12: Full SEO Audits & Final Project Presentation
Requirements for Certification
To receive your certificate, you must maintain an attendance of ≥75% and successfully complete the final exam and practical project.
Accredited by TVETA - Registration No: TVETA/PRIVATE/TVC/0039/2024.